3. ST strategy
(1) 'Korean beauty Appearance' and 'There are many similar hotels'
Emphasize Commodore's beautiful appearance, old tradition, and history to differentiate itself from the competition. Because Nampo-dong is the center of Busan, there are many similar grade hotels. So, Commodore have to operate the hotel way to emphasize Korean beauty, tradition, history, and so on.
11 -
Ⅰ. Introduction: Why Information Systems in the Hotel Business?
1. The characteristics of hotel business
The hospitality industry is very customers oriented and should change easily on the customers' preference and the condition of management environment. And because the stratum of customers change very fast, the hotels should face the various of the customers demands, all around t
Introduction of Commodore Hotel
1979’s opening in Busan 4 star Hotel
Underground 3 floor, Ground 15 floor 314 room possession
Commodore’s dictionary meaning –
Navy admiralhe ocean city of
Busan guarding Lee Sunsihn- admiral symbolization
Josun period royal palace reappearance Busan only Korean-style Hotel
(중략)
Differentiation Strategy
by Korean-
The motive of customer product
- Why do we have to select the hotel market ?
We keep an eye on the successful case of Ritz’s No.1 service rank of the Hotel Business.
‘Service’ is very important product in this area and biz.
We analyze the market in terms of hypothetic
situation that Ritz’s positioning to the KoreanHotel market !
2. Let’s identify all the majo
Help patrons experience
the premium life style they dream of.
3. Lodging industry in Korea
(2) Others – Ok San Jang
1) Ok San-Jang is
Located nearby “Auraji” in
“Jung-Sun, Gangwon-do.”
Introduced in
“My exploration for
cultural heritage”
Also called
“a small rock and story”
-Visitors can stay in
Korean traditional house